Have you tried many ways, but still, your education landing page isn’t getting the desired outcome? It means you’re losing lots of money. Then, you should have a look at your strategy to know what you’re doing wrong or what you’re missing. If you don’t know what points to consider or what to ignore to make your landing page highly converting, the following content will help you greatly. It guides you about do’s and don’ts of a landing page for education marketing.
What Is a Landing Page?
A landing page is a specific web page designed to capture the interest of users who have clicked on an ad or marketing campaign. It is essentially a dedicated page with one clear goal, unlike a website’s homepage that offers a broader overview.
Do’s for Landing Page for Education Marketing
You need to ensure the following points in your landing page so it can persuade your target audience and convert visitors into customers:
1- Keep Your Landing Page Straightforward & Simple
Simplicity is the most important part of a landing page. You must provide the required information to your users in seconds so they won’t lose interest and you have a high chance of conversion. So, make sure that your landing page has a high loading speed.
Moreover, use simple language and words so your target audience can easily understand your message. Also, use clear headers and graphics. Using vague images won’t give a clear message to your audience. Guide your audience throughout the way so they won’t get confused.
2- Start with USP & Mention the Benefits
As you know, first impressions are crucial. So, you must grab your audience’s attention with the first few words of your landing page.
The USP (unique selling point) of your product must be determined before you begin crafting the landing page and must be mentioned right away. Because many clients are unable to grasp how to use a certain feature, you should be sure to translate features into advantages when writing the copy for your landing page.
For example, if the feature of a table fan is lightweight, its benefits would be that you can move the table fan around the office or home to direct the airflow.
Read Also: What is Illuminate Education? A Comprehensive Guide
3- Highly Persuasive Headline & Call-to-Action
What is the most important element of your landing page for education marketing? Aren’t these headlines? Also, headlines quickly attract your users’ attention. Then, writing high-quality headlines must be your priority. A call-to-action lets you achieve the main purpose of your landing page.
So, while creating a CTA button, ensure it’s placed in a spot where the audience can easily notice it. Also, it must be written in clear language to give an explicit idea to your audience.
4- Mobile Friendliness
Around 7.1 billion people around the globe use mobiles. So, your landing page must be mobile-optimized. While designing the landing page and writing copy for it, check it out through mobile so everything is aligned with the mobile.
In case your landing page is mobile optimized, it will boost the conversion rate. If your landing page isn’t optimized, there is a chance that you will lose a high volume of potential customers. So, always ensure that your landing page is mobile optimized so it converts and helps you obtain the desired ROIs (Return of Investment).
5- Use Converting & Persuasive Copywriting Skills
Words have the power to impact others and change their thought. So, you must use highly converting words in your copy of the landing page for education marketing. If you’re an experienced copywriter, you can write copy for your landing page by yourself. Otherwise, it is recommended to hire a skilled copywriter who will write top-notch copy for your landing page.
Once the copy is done, ask your friend or any other person you know to read the copy. If he finds the copy engaging and helpful, it’s fine to go with this copy. Otherwise, ask your writer to make changes to it so your landing page can achieve your desired outcome.
Don’ts of a Landing Page for Education Marketing
Do you want to make a highly converting landing page? Then, you need to avoid the following mistakes in it so it will achieve the desired outcome.
1- Long Text
It’s your landing page for education marketing, not a blog. So, it must be to the point without irrelevant and long information. Make sure to include only those points that users are looking for. Lengthy information will only distract your audience, decreasing the conversion rate.
2- Requesting Duplicate Information
During their previous visit, you asked them for specific details. Now, you can use intelligent forms that remember their past interaction with your landing page, preventing the need to request the same information again. It’s a great feature!
3- Don’t Add Irrelevant Links
Make sure to add only relevant links to your landing page. For example, adding an “About Us” page is right if you’re offering services or products, but adding a blog link will be the wrong approach. If you add a blog link, your users will land on the blog, killing the landing page conversion rate. So, while including links in your landing page, double-check them to remove irrelevant links.
4- Ambiguous Text or Images
No matter your target audience’s grade level, unclear tones and images will always confuse them. As a result, they will leave your landing page right away. So, always ensure to use clear language and images in your landing page to increase its conversion rate.
Final Thought
Gaining expertise in the dos and don’ts of landing pages is essential for marketing education that works. You may increase your chances of drawing in prospective students by making landing pages that are interesting and easy to use. Steering clear of typical hazards guarantees a smooth and satisfying user experience. Stay mindful of these guidelines to optimize your landing pages and make a lasting impression in the competitive field of education marketing.
